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I'm a movie trailer nut.  And I think I found a great one that attempts to crack a very very hard shell.

Food has become such a large and industrialized business that it's hard to know where to start if one wishes to delve below the surface and find out what lies beyond the picturesque fields.

Food Inc Movie Poster

There have been a number of documentaries lately that challenge status quo, whether it's about corporate entities, fast food, corn, or food system rights.

Food Inc. looks like it has promise.  I have not yet seen the film (not out until June) but do look forward to it.  Docs such as this always run the risk of either a) preaching to the converted or b) standing on their soapbox beating their breasts or c) being so honestly and objectively true that they incur an intense marketing backlash from their "target subject".

We'll see where this one lands.  In the meantime:

Check out the trailer at Apple's Quicktime site.

Visit the Food Inc. website.

Watch the film if it's of interest to you....and bring along a friend who may not be as familiar with food production issues!

Oh yeah, and don't forget the non-GMO organic butter popcorn, for sure!

Jason

 


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